Tuesday, January 5, 2010

Green Tip #61: Celebrity Endorsements

So I was thinking about Global Warming and the fight against it. At first I thought that we must be winning the War on Pollution because of how cold it is and how much it's snowing here, but then I realized that it's actually just winter coming around again this year. Darn, I had so much hope that we had won.

Well anyway, I started thinking about what we needed to do to win the Fight Against Global Extreme Temperatures and I started thinking about what people have done to win the fight against other things. And just about then I remembered a commercial for the Society for the Prevention of Cruelty to Animals that featured a whole bunch of videos of pets and animals that have been victims of abuse of some sort. And there's some really sad song playing and some white words are fading in and out on black text. Anyway, this commercial and other commercials like it have something that I think Global Warming needs.

A celebrity.

Yes, in this commercial, Canadian singer/songwriter Sarah McLachlan makes an appearance and she talks about how much animals mean to her in order to raise support for her cause. Then I started thinking about how some celebrities are known for their causes, such as Michael J. Fox and Parkinson's, Bono and poverty, Jimmy Carter and Habitat for Humanity. And while there are a lot of celebrities that support better care for the environment, there is no ONE celebrity that is really really known for it. Or maybe there is, but if I don't know about it, then they're not doing a good enough job.

So Green Tip #61 goes out to everyone that interact with celebrities in any way. So... if you could just speed things along just for a little bit. We just need one Global Warming related disaster that can make a celebrity start fighting for the cause. I want you to imagine flipping on the tv and seeing this commercial:

Opens on a fade in of the ruins of a house. The Climb by Miley Cyrus is playing.

(In white text on black background): What if our actions have consequences?

Fade in a shot of something flooding.

(In white text on black background): Would we live differently?

Miley Cyrus is shown walking through the ruins of her home.

Miley: "Hi. I'm Miley Cyrus and I am a victim of Global Warming. I never thought about what impact we're having on our environment until my home was destroyed by Climate Change. But now I realize that it's not too late to act. For less than the cost of a cup of coffee a day, you can join in the fight against Global Warming. Call now and make a difference for our future. And our children's future."

A few poverty-stricken racially diverse kids appear out of nowhere and hug Miley, but in a really sad but kind of hopeful way.

Fade to black.

Call me, Miley... If you start endorsing the Fight Against Global Warming now, this doesn't have to happen. Your home could still be spared.

Hm. I think I just threatened Miley Cyrus...

2 comments:

  1. Is arson *really* any different from global warming?

    ReplyDelete
  2. Hm. Do it during a heat wave and nobody will be able to tell the difference.

    ReplyDelete